We live in challenging economic times and no one will deny this fact, especially if they have been affected by the dramatic turn of events in the national and international property market, as most of the population has been. It has become a distant and dream-like memory to think of the huge prices which even the most modest property could command, but no-one is in any doubt nowadays that those times are gone for good.
What has not gone for good however are some basic commercial truths – properties are still being sold and purchased, maybe not at the dizzy speeds and volumes of the boom years but the humble property transaction has certainly not died and gone to hell as some commentators would have us believe. At the centre of all things property-orientated is the ever-present need to sell or rent one’s property for the best possible price attainable in the current market, or alternately to purchase the property which most closely matches your buying criteria, getting the best value for your precious budget. Underlying these requirements is the need to find property advisors who you can wholeheartedly trust, a firm which is approachable, accessible, and which will always guarantee you straight, candid advice; a fresh, rejuvenated dynamic firm buzzing with enthusiasm and energy yet founded on the bedrock of a long-established and respected auctioneering name; a firm with integrity, sincerity, honesty, experience, and a proven track record; a firm which is willing to reinvent its image, its identity, its marketing policies and techniques, to meet the challenges presented by this new, competitive market and reflect a new dawn in Irish auctioneering. Denise Radley Auctioneers and Valuers, based in Church Street, Dungarvan is such a firm and its new image, espouses a confident freshness and innovation, uniquely and distinctively setting it apart from the crowd. Back in the premises where the late Denis Radley established his well respected auctioneering business, almost four decades ago, Denise Radley Auctioneers is a firm with a genuine determination to be the very best.
One only has to glance at its new logo, designed by internationally renowned Totem to get a taste of how seriously Denise Radley Auctioneers is taking its new departure into the transformed terrain of the property market. The distinctive colours and design of its new branding for example, an increased and dominant web presence, a greater focus and emphasis on its established links with overseas buyers are just a few of the areas which have received a complete overhaul within Denise Radley Auctioneers in recent months. Such measures coupled with small but significant changes, such as the firm’s provision of a new Irish language service, its new set of clear and competitive rates and charges, its updated third generation website, its utilisation of the very latest technology in order to conduct fast and efficient sales, such as live virtual property tours, all act to give Denise Radley Auctioneers an edge in the new market. There is an expansion in the rental side of the business with properties for rent in constant demand, coming on and off the firm’s books within record periods of time. Denise Radley attributes a keen knowledge of the local area and a basic understanding of what today’s buyer and seller requires with the firms continued success and popularity. “People want a friendly service, one which they can access on a 24/7 basis,” says Denise “We are that sort of firm – always willing to go the extra mile for our clients, our ethos is based on honesty and a determination to sell at the best price even in the face of adversity,” adds Denise, who has held her independent auctioneering licence for almost seven years, previously having established a much respected reputation while working in her late father’s firm. She is held in high esteem by all of her clients, one of whom asserts that it is Denise’s ability to accurately value a property despite market volatility, that first attracted him to her firm. Working alongside Denise is well known Cobh native Dominic Losty, whose background is in hospitality, sales and marketing. A graduate of GMIT and later of Cornell University USA, Dominic specialises in strategic marketing and management, skills which he is able to put to optimum use in the current property market. “Clients sometimes want something different, something novel to set their property apart from the rest,” says Dominic “We can advise them on marketing strategies, advertising in the most cost-effective ways for example. Indeed in recent weeks we have been able to immediately match vendors with potential purchasers from our database. There is a misconception that there is no money floating around anymore, but that is not true. Prices have never been so low and there are genuine bargains to be had, and people are buying. There is positive activity within the market and it is just a case of having a confidence, a realistic expectation and an achievable end goal,” says Losty, adding “You cannot expect to get the best for your client without offering something different, something new and fresh and trustworthy- auctioneering these days is no longer just about gavels and “sold” signs – it is about rebuilding the shattered trust in the market – it is about having someone, acting on your behalf , who you know you can count on.”
